According to research⁶, 15 million UK homes — around half of all properties — rose in value by at least 1% in 2024, marking a significant improvement from 2023. This increase represents a 42% jump compared to the previous year, with the average home gaining £7,600 in value. Around 6.9 million homes saw increases of more than £10,000, reflecting a recovering property market.
A growing north-south divide
Despite overall market gains, regional disparities remain:
- In Southern England, just 36% of homes saw values increase by 1% or more
- 41% experienced declines averaging £8,700
- Meanwhile, Northern England and Scotland saw stronger growth, with 63% of homes appreciating in value
Coastal areas see the slowest growth
Coastal towns in Kent and East Sussex were among the weakest-performing areas:
- Fewer than 10% of homes saw price gains
- More than 75% recorded slight declines, largely due to the fading demand for rural and coastal homes as people return to office-based work
Affordability boosts northern markets
The affordability of housing in the north — coupled with lower house prices relative to income — has supported property value growth despite higher borrowing costs.
For example, in the North East:
- 68% of homeowners (around 820,000 properties) saw their home values increase by an average of £4,300 in 2024
Looking ahead
While the UK property market is showing resilience, this data highlights the stark contrast in house price trends across different regions. With affordability and demand shifting, these regional divides could continue to shape the market in the coming months.
⁶Zoopla, 2025
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🚨 Data accurate as of the date of publication –25.05.2025
🚨 The above material is for informational purposes only and does not constitute a sales offer or financial advice. Before taking out any insurance, credit agreement or other financial product, you should obtain individual advice on your requirements and the general terms of the contract.
Source: Quilter Financial Planning – Essentially Mortgages Q2 2025
