Most people understand the benefits of having protection insurance — whether it’s life cover or income protection — but many still need a specific event to motivate them to actually take out a policy. Recent data reveals the key trigger points that push people from thinking “I should do that” to finally saying “I did it.”
Life Insurance: A Snapshot
Around 35% of the UK population currently have a life insurance policy, with over 50,000 new claims paid out in 2024 alone. Altogether, these payouts exceeded £4 billion for individual term life insurance policies.
But while the numbers show how valuable life cover can be, statistics alone rarely drive people to act. So, what actually makes them take the step?
General Caution Leads the Way
According to new research, the most common motivation for getting insured isn’t always a dramatic event — it’s general caution. Nearly four in ten respondents said they took out cover simply because they wanted to be prepared for the unexpected.
The “Trigger” Moments
For others, it’s a specific life event that prompts action.
- Becoming a parent was the biggest trigger, cited by 30% of respondents.
- Mortgage requirements were another major reason, motivating 21% to take out cover.
- Financial responsibility was also key — 15% said they got insurance to ensure their mortgage would be paid off if they died, as they are the main or sole income provider.
- Risky jobs and lifestyles also played a role, with 11% saying they bought insurance because their work or lifestyle carries higher-than-average risks.
These findings highlight an important truth: while we all know the value of financial protection, it often takes a major life moment — or a growing sense of responsibility — to turn awareness into action.
🚨 Data accurate as of the date of publication
🚨 The above material is for informational purposes only and does not constitute a sales offer or financial advice. Before taking out any insurance, mortgage, credit agreement or other financial product, you should obtain individual advice on your requirements and the general terms of the contract.
Source: Quilter Financial Services – Essentially Mortgages Q4 2025
