The UK housing market experienced a surge in activity in 2024, with nearly half of all listed properties either receiving an offer or being sold subject to contract⁴. This trend highlights growing confidence among both buyers and sellers, driving strong competition in many cities.
Regional hotspots lead the way
- Sunderland saw the biggest increase, with a 10% rise in homes finding buyers compared to the start of the year.
- Leicester followed closely with a 9% jump, while Liverpool (8%), Newcastle (7%) and Leeds (6%) also recorded strong market growth.
- Other cities with high demand included Manchester, Sheffield and Bristol.
- In contrast, Aberdeen saw the smallest rise in buyer activity at just 0.2%.
London’s slower pace
Despite remaining active, London lagged behind other major cities, with market activity increasing by just 3.3%. While the capital continues to attract buyers, its growth has been more measured compared to other regions.
Confidence driving demand
The data reflects a nationwide rise in buyer confidence, supported by stabilising mortgage rates and a positive economic outlook. With strong demand expected to persist, many regional markets are likely to remain competitive in the months ahead.
⁴GetAgent, 2025
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🚨 Data accurate as of the date of publication –28.05.2025
🚨 The above material is for informational purposes only and does not constitute a sales offer or financial advice. Before taking out any insurance, credit agreement or other financial product, you should obtain individual advice on your requirements and the general terms of the contract.
Source: Quilter Financial Planning – Essentially Mortgages Q2 2025
